Many small business owners from web development to real estate investors struggle with the concept of working on their business as opposed to in it. You are the ship’s captain, it’s your job to steer the ship not man the oars. Yes, it is a terrible analogy but it works. it’s your job to steer the ship not man the oars. Yes, it is a terrible analogy but it works. The idea here is scalability and growth, with the right organization in place you can manage to serve more clients.
Here’s how you get started:
Before you start anything you need to figure out exactly what you do. For a solid week, choose a typical week, track your time in 15 minute increments. This will be time consuming and tedious but it needs to be done. Once you have completed the week take a look at the activities and break them down into what you need to do and what you can outsource. Ask yourself these questions.
- Does this make me money right now? These are things like sales and closing deals.
- Will this make me money later? This will be things like prospecting for new clients, or getting new inventory.
- Does this have nothing to do with making me money? Like too many small business owners you probably spend too much time on tasks like this.
- Can this be outsourced?
- Is there something else you should be doing instead?
- Are you Ranking on Google? If not look into some Seo Services or digital Marketing
- Make sure your social media and other digital Properties line up with your marketing plan
The things that will make you money are important but this is still working in your business and not on it. Without closing deals you will have no business, but at the same time you need to work on tasks that grow your business. Oftentimes things that grow your business get set aside for the things that need your attention right now.
This is harder for most people than it should be, there’s a lot of fear involved and the idea that you could do the task better than someone else. The idea of paying someone for tasks you are perfectly capable of doing goes against the grain. You need to realize that in the long run this is costing you money, you can’t afford to not hire help. For example maybe you need calgary human resource consultant instead of trying to do HR your self?
Start off small with getting someone to take care of administrative tasks, accounting and book keeping. Move on to getting someone to look after more important tasks sales and customer service, until eventually you can save your focus for growing your business. You need to work on the things your good and make you money, and outsource the rest. To handle the work you want outsourced you can hire someone locally or make use of a virtual assistant. Websites like UpWork or Freelancer can help you find a virtual assistant.
Once you have free time to start working on growing your business, it’s time to start setting aside blocks of time to do just that. Put together a list of the things you want to do to grow and set yourself some deadlines. These are things like work on your marketing plans, business plans, incentive programs and projected sales growth. Giving yourself time and deadlines will encourage progress. It won’t take long before you see measurable results.